Archive for June, 2009
Using Title Tags to Capture Traffic
Directing more and more traffic to your web page is important for many reasons. The more traffic you lure onto your website, the more people who will be exposed to your product or service, thus the higher the success of your business. Be this as it may, many companies are unaware of marketing tools that can draw in more and more traffic to their web pages. Believe it or not, there are very simple things you can do to direct more potential customers to your web page. One such thing you can do would be using title tags.
So what exactly is a title tag, you may be wondering? Well, a title tag would be the word or words in which you use as your title. The words in the title of your web page are the first things a customer will see on a search engine. Therefore, the title is of utmost importance. You must choose a fitting title, one with tags that will lure potential customers onto your site.
The words you use as your title tags are vital to your company’s product or service. In other words, your title tags can either make or break you. You want your title tags to attract those of whom may be interested in your product or service. Keep in mind that you are not aiming to merely capture more traffic for your web page, but rather to capture the “right kind” of traffic to your web page. This statement is referring to the types of people you are exposing to your web page. For example, if you are promoting a weight loss product on your website, a person who is not interested in losing weight would not be the kind of traffic you would hope to attract, but rather people who are interested in weight loss. Boosting traffic is not a popularity contest. Just because someone views your web page does not necessarily mean they will indulge in your product or service. Because of this, you should aim to attract those who are more likely to be interested in your product or service. This is why your title tags are important.
So what kind of title tags should I use for my product or service, you may be curious to know? Well, as previously mentioned, you should choose title tags of which pertain to your product or service. If you stick to key phrases that target your product or service you should have no problem in gleaning business via the use of title tags. Think direct and simple. Your title tags should be straightforward and to the point, displaying what your product or service is and how it may be beneficial for the potential customer. You should also concentrate on choosing title tags that are eye catching and intriguing, something that will make the potential customers curious about your product or service and eager to learn more about it.
The title tags on the web page of your company’s product or service will lure the customers in, but it is the content of your website that will keep them hooked. Having great title tags will mean nothing if the content of your web page is not equally as grand, so try to remain consistent throughout your web page. Good luck!
Neil Bartlett is the founder of QuickieTraffic.com. Quickie Traffic provides everyone with Tips and Techniques for increasing visitor traffic to your website. To learn more INSTANTLY grab his FREE report “7 Traffic Exploding Methods”
It Is Link Text and Page Rank that Have the Biggest Influence on Rankings
Have you been looking to improve the rankings on your web page, but have been unsuccessful? If so, do not be alarmed, for many people find difficulty in improving the rankings of their web page. Be this as it may, having a high ranking is very important to the success of your web page. If your web page is promoting a specific product or service, then you should aim to have the highest ranking as possible. But how can this be done? The secret to influencing rankings is link text and page rank.
When people go onto a search engine, searching for something similar to the product or service on your web page, chances are that your website will pop up in their search. However, the location of where your website will pop up is the main concern. When people search for something on a search engine, they typically look at the first few suggested websites and choose one of those to view. If your website does not show up on their search until the end of the page of suggested sites, or worse—on a separate page, then the chances of the person choosing your website to view is slim to none. Therefore, you must strive to make your website one of the first suggested sites that will pop up when someone searches for a product or service similar to yours.
But how can I ensure that my website is one of the first suggested sites that will pop up, you may be wondering? Well, there are many methods and techniques one can use to do this; however, some methods prove to be better than others. The best way to do this would be by using link text and page rank. But what are those? Well, page rank is the rank of your web page. The higher it is ranked, the more traffic it will attract, and the more successful your company will be. Link text is another story…
Link text is the act of linking text into your content that will allow the potential customer to breeze through your website and find what they are looking for quickly and easily. If they have to spend a great deal of time merely trying to find the information they were looking for then they are likely to become fed up with your website and take their business elsewhere. However, if the link text is noticeable and helpful, the site visitors will be more likely to stick around and learn what your product or service is all about. In order to successfully incorporate link text into your web page content, you must make the link text stand out. You can do this by changing the color of your link text to something different from the rest of the content, and/or you could underline the link text.
Whatever you choose to do, just make sure the link text is eye catching and stands out. The link text can make or break your content so you should also think deeply about what your link text should contain. It should obviously pertain to the topic of your content, but should also be beneficial to the potential customers and leave them wanting more. If you can achieve this, then you can achieve higher rankings.
Neil Bartlett is the founder of QuickieTraffic.com. Quickie Traffic provides everyone with Tips and Techniques for increasing visitor traffic to your website. To learn more INSTANTLY grab his FREE report “7 Traffic Exploding Methods”
Offsite Optimization
Having a great product and sales strategy is great. You have put in the blood, sweat and tears and now are sitting on something that may or may not be completely revolutionary. You thought your work here was done, but now you have to actually spend more time marketing your product and driving traffic to your web site. After all, no one will buy your product if they do not see it!
You may have some clue about how to drive traffic to your web site or sales page. There is viral marketing, social networking, reverse marketing, SEO articles, and meta tagging your site. All of these things can be very beneficial in “breaking out” your product. However, there is a part of SEO that you may not have heard about called offsite optimization or “link building”.
The truth is that you need to spend as much time marketing your product as you can, and to use every technique at your disposal. It is not enough to try just one or two of the techniques listed above, but a varying degree of each depending on your product and skills. Using “link building” is a great way to get your web site to climb up the search engine popularity scale and to drive more traffic to your site.
So exactly what is offsite optimization? Does it mean you walk out in the middle of a field and try to advertise your product away from your computer? Hardly! It is simply a way to use links to gain popularity with the search engines. You see, search engines have found ways to count links on thousands of websites and to rank sites based on how many links to your website are out there. You can imagine how this can relate to article building to send traffic to your website.
Technically, you want to make sure your links are inbound, one way, and have the right anchor text for your web site. The articles you build should each have a link to your website and the articles should be relevant to the topic of your web site. If not, the search engines will actually see them as a type of spam and devalue them! Not good for generating traffic to your website.
One of the best and most fun ways of building your link density is to work with other sites or affiliates and exchange links. The sites you visit will either give you instructions on how to do this or you can just mail the web master directly. For the most part, anyone would be happy to share links with you as it builds up their own popularity as well.
There are many other ways to distribute links such as purchasing links, press releases, link bait and reciprocal linking. However, it seems the best way, still, is to build articles around the content on your page and then distribute those along with your links. Not only are you able to build some excitement about your product or service, but you can be as creative as you want to be with your articles.
Neil Bartlett is the founder of QuickieTraffic.com. Quickie Traffic provides everyone with Tips and Techniques for increasing visitor traffic to your website. To learn more INSTANTLY grab his FREE report “7 Traffic Exploding Methods”
Using SEO to Grab Traffic
So you are sitting there staring at your website and wondering what more you can do? You are generating some good traffic, but not enough to make the type of sales or advertising numbers you had originally hoped. People told you it would be easy to start a web business, but you are finding out otherwise. Have no fear, because you probably need to try some SEO techniques to grab yourself some much needed traffic.
You have heard of the various internet marketing techniques. There is viral marketing, social networking, reverse marketing and web site meta tags. Those are all very good techniques that can bring more traffic to your website. You may have even tried some of these techniques already. After all, generating traffic to your web site is the name of the game. You cannot very well sell anything if no one sees it.
There is another very good way to generate web site traffic that you may not yet have tried. It is called SEO or search engine optimization. SEO is a method of internet marketing that focuses on article or content based on or around subjects pertaining to your product or service. The articles can be strategically placed on article websites, blogs or other social networking sites in the hopes that they can drive some content to your web site.
The idea of SEO is that you will plug in popular keywords or phrases into your articles in such a way that they will move your articles up the chain of search engine favorites. At the end of your articles you will have links to your website and perhaps even a little information about your product or service. This way, you lure people in by your article and then direct them to your web site. It is really a great way to start grabbing some additional traffic, but it does take some time and work to produce the articles.
There are, however, some pitfalls. If you do not use SEO properly then you may over-saturate your articles with keywords. Not only does this make your articles hard to read, but it also could alert search engines to your articles as potential spam. If not done correctly, SEO could actually keep you from getting more hits! That is why you need to know a little bit about word density in articles.
In general, you want about at 3% to 5% keyword density in your articles. Once you are done with your article, there are many free websites that will help you determine your word density. “Spider” is one such website. You simply plug in the URL to your website into Spider and it will tell you the keywords and the word density of each. If the keyword density is not as you would like it, then you simply need to tweak the article to be more precise.
Using SEO can enhance your chances of getting some good, quality traffic to your website. Not only that, but you can put a ton of good content out there surrounding your product, building your brand and reputation as having something good!
Neil Bartlett is the founder of QuickieTraffic.com. Quickie Traffic provides everyone with Tips and Techniques for increasing visitor traffic to your website. To learn more INSTANTLY grab his FREE report ‘7 Traffic Exploding Methods’

